Why it's so important to tell people how red meat is produced: MLA consumer insights research

Shan Goodwin
December 12 2022 - 7:15am
Many Australians want to know more about red meat production - and when they do, they tend to consume more, according to MLA research. Picture by Shutterstock.
Many Australians want to know more about red meat production - and when they do, they tend to consume more, according to MLA research. Picture by Shutterstock.

Consumer insights research shows many Australians want to know more about how red meat is produced, and when given that information their confidence in the industry improves.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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