Paull and Scollard Nutrien and Elders raise funds for TIACS

Paull and Scollard branch manager Tim Robinson said the businesses had been affected by suicide on several occasions in the last 12 months.

"It's been a challenging period to get through that and with a lot of young people employed in our business we thought it was really important to take a stand and to try to find a way to get a message out there," he said.

Mr Robinson said they were overwhelmed by the support of the community.

"It wasn't really about the money - it was about the awareness and that was what drove us," he said.

"TIACS was a great charity for us to connect to - it's This is a conversation Starter which is the message we felt we wanted to deliver and through the Trade Mutt shirts they certainly created a huge amount of interest and conversation in what they represented and why we were wearing them.

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"At the end of the day we were there to do a job, there to sell cattle and represent our vendors on the day but we just took advantage of our platform we have within the community to try and send home a really important message."

The funds raised was a combination of an online auction, with items donated by various local businesses, made $26,300, nine donated animals sold at the usual monthly store sale last Thursday, including one heifer re-donated, raised $24,592, a shirt auction, silent auction and further donations on the day took the total to $59,052.40.