Wool to ride over economic challenges driven by generation Z and their love of quality and longevity

Kristen Frost
By Kristen Frost
May 11 2022 - 4:00am
AWI director Georgia Hack believes there is significant demand growth in the luxury apparel sector and that is good news for producers.

Demand from millennials and generation Z for high-end luxury goods is tipped to save wool demand destruction as the world faces reduced economic growth and high-end inflation.

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Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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