Overnight, Stock & Land launched a new and improved website along with our first ever digital subscription offer.
The new-look website offers easier navigation, faster load speed for a better reading experience and an improved view via mobile.
Our digital subscription will unlock unlimited access to all articles on any device, allowing readers to consume all our rural property news, unrivaled national studstock and livestock markets coverage and the sort of news rural audiences rely on to run their businesses.
It also includes a searchable directory of upcoming livestock, property and clearing sales and a digital version of our weekly paper, allowing iPad and tablet users to flip through every page of each week's paper and view articles as they appear in Stock & Land's print edition.
For no extra cost and with one single log in, your digital subscription also provides unlimited access to all our other agricultural websites and digital papers including Queensland Country Life, North Queensland Register, Stock Journal, Farmonline, The Land and Farm Weekly.
Stock & Land editor Joely Mitchell said it was a significant milestone in the history of a paper that has been serving Victorian farmers since 1914.
"Until now, our readers have enjoyed free access to our online content and we have seen significant growth in that audience overtime," Ms Mitchell said.
"That tells us that the way our audience consumes news is shifting.
"Importantly, our commitment to print is not changing and those that want to receive their printed version of Stock & Land each week can continue to do so. This offer will not impact our print readers."
Ms Mitchell said readers could take out a digital subscription for as little as $3.75 per week.
As a special introductory offer, subscribers will get the first month free.
"Our new digital subscription is incredible value - a subscription to Stock & Land not only gives you access to all our online content but it also unlocks digital access to our entire stable of agricultural publications across Australia," she said.
"That includes digital versions of every single ACM agricultural newspaper, week in, week out.
"This subscription will unlock Australia's largest offering of rural news and information - generated by more than 60 agricultural journalists and analysts."
Readers can subscribe via stockandland.com.au.
Current print subscribers will be offered a digital discount. Please contact our digital customer service team on 1300 090 805 or via email on subscriptionsupport@austcommunitymedia.com.au.