Fake meat juggernaut powers on, despite waning demand

Shan Goodwin
By Shan Goodwin
January 6 2022 - 12:06am
SERVED UP: MeaTech's offering is believed to be the largest cultured steak generated using 3D bioprinting technology. The company says it is a 'groundbreaking achievement' that will serve as a milestone toward the goal of scaled production of cultivated bio-printed steak.

THE world of fake meat continues to push the boundaries of what is possible as additional alternative protein companies enter the Australian market, overseas substitute companies expand and new vegan beef copycat products are launched.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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