Western District woolgrower Tracey Kruger says people in ag should start photographing their day-to-day lives more to help educate people about the ethical practices within the industry.
Mrs Kruger, known for her photographs of new lambs dressed in woolly jumpers, believes showing people from non-ag backgrounds the extent farmers go to to raise their animals will help better position the industry to deal with negative attitudes like vegan activism.
"Farmers need to be more proactive and highlight the great things they are doing rather than just reacting when people come up with something negative," she said.
"We need to be on the front-foot and promoting all the positive aspects of ag and that's where social media comes into play."
On a recent trip to a Woorndoo Anglo-Nubian goat farm, Mrs Kruger photographed an eight-week-old Golden Retriever pup prancing around some of its four-legged friends.
"Showing this kind of human-interest aspect to agriculture only helps promote the good work us farmers do, and that's vitally important for our industry," she said.
Do you want your snap in Stock & Land? Hashtag or @StockandLand or email bryce.eishold@stockandland.com.au.
Bryce Eishold
Bryce is a senior journalist with Australian Community Media's Stock & Land where he reports on all aspects of agriculture. Bryce is also the president of the Rural Press Club of Victoria. Email Bryce at bryce.eishold@stockandland.com.au.
Bryce is a senior journalist with Australian Community Media's Stock & Land where he reports on all aspects of agriculture. Bryce is also the president of the Rural Press Club of Victoria. Email Bryce at bryce.eishold@stockandland.com.au.
