Stock & Land Beef Week going ahead

Stock & Land Beef Week going ahead


The annual Stock & Land Beef Week will go ahead in early 2021

SUPPORT: Beef Week director, Geoff Phillips, says there was strong support from stud breeders for the 2021 event.

SUPPORT: Beef Week director, Geoff Phillips, says there was strong support from stud breeders for the 2021 event.

The 30th Stock & Land Beef Week will be held in its usual on-farm format from January 27 to February 3, 2021.

Stud Beef Victoria's Beef Week committee decided Australia's largest on-property beef cattle field days would go ahead, subject to any restrictions applied by government authorities.

The areas covered by Beef Week, Victoria and the Riverina, had extremely low Covid-19 infection rates, and If the suppression strategy went to plan, Beef Week could be conducted safely according to Beef Week director Geoff Phillips.

"Demand for bulls has never been better with many spring sales topping the $10,000 average with some potential bull buyers unable to fill orders," Mr Phillips said.

"This should be reflected in continued strong demand in the autumn bull selling season which is Beef Week's immediate focus," he said.

A recent survey of Beef Week participants strongly supported a Beef Week event in 2021 as a low cost, high value promotional tool.

"It is however prudent to have a contingency plan in case the unpredictable Covid-19 situation creates an environment that makes it impossible to conduct Beef Week in the traditional format," Mr Phillips said.

If a traditional on-property style Beef Week was not possible, a virtual Beef Week would occur on the same dates.

In tha case of a virtual Beef Week the Beef Week book would be published as a stud directory and distributed as usual as a loose insert in Stock & Land in mid-January.

The book would also be available as a "flick page format" on the Beef Week and Stud Beef Victoria websites as well as the websites of Stock & Land and its sister publications.

Beef Week participants would also be able to submit a video of up to 60 seconds containing vision and/or audio promoting studs and the availability of sale bulls at upcoming bull sales or by private treaty.

The videos would be searchable on the websites.

A call for these videos will be made once the Beef Week format is decided.

Mr Phillips said there were many reasons to be confident that Beef Week 2021 would go ahead in the traditional format.

Entries are now open through and close on October 15.


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