Online interface adds to sell options

Online interface adds to sell options


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Online bidding on physical sales is an extra option for saleyards.

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BIDDING: AuctionsPlus sales associate Ed Murphy bidding at the Jamestown, SA, sheep market.

BIDDING: AuctionsPlus sales associate Ed Murphy bidding at the Jamestown, SA, sheep market.

Integrating technology to saleyards, particularly around interfaces with electronic selling, is increasing, the Australian Livestock Saleyards Association was told.

AuctionsPlus national sales manager Michael Corcoran said there had been a big uptake in online bidding at physical markets in the past 12 months.

People were becoming more confident with the new technology and people were also becoming confident about buying that way.

The online option was being used for feature sales that agents were looking to promote with certain livestock or high demand stock.

"It might also be a sale in an region that was having a tough season and wanted to target buyers from outside that region through AuctionsPlus, but still keeping the traditional saleyards in place," he said.

"It also allows the agents to market the sale close to the date and the assessment form can be taken to the physical auction meaning buyers have more information in front of them."

He said some of the lessons from previous sales was that the catalogue for the sale should be available online two days prior.

It was crucial that the stock offered were fully assessed pre-sale.

"That might mean that agents have to be better organised and have a bit more time up their sleeve before the sale," he said.

"Accuracy and integrity are keys to buyer confidence if they are not going to be at the saleyards facility on the day."

He said the media coming from the physical sale, audio and video streaming, needed to be high quality to increase buyer confidence.

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