![Taking the modern farming story to Australia’s schools Taking the modern farming story to Australia’s schools](/images/transform/v1/crop/frm/silverstone-agfeed/821148.jpg/r0_0_600_857_w1200_h678_fmax.jpg)
WOOLWORTHS and the National Farmers’ Federation are joining together to promote farming to schoolchildren and teenagers.
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The Woolworths’ Heritage Poster series – celebrating its 30th anniversary in 2010 – focuses on a different characteristic of Australian culture and endeavours to take factual information to students and their teachers with clear, succinct messages.
This year Australia’s farming legacy and its modern contribution is in the spotlight.
Woolworths director of supermarkets Greg Foran said the company was pleased to join forces with the NFF to "bring to life the amazing story of modern Australian agriculture and show our youngsters how food gets from the farmyard to the kitchen".
NFF president David Crombie said in 2006, 92 per cent of metro-based Australians perceived farmers as "antiquated", "whinging", and "irrelevant", and his organisation had been campaigning hard on this front.
“Today the story is quite different. In fact, the NFF’s communications strategy and various public affairs campaigns have proved overwhelming successful in turning around these perceptions," he said.
"By 2008 94pc of metro people support Australian farmers in proactively managing environmental challenges and back farmers based on their modern economic importance to Australia.
“That’s a 180-degree turn around. But public information gaps linger. Our research also shows that while people recognise and accept farmers do things differently today, they struggle to get a handle on what exactly that is."
The 2010 Heritage Posters are now being distributed to Australia's 11,000 schools.