AN innovative Merino wool-based outdoor garment called WoolNet has taken out the Scandinavian Outdoor Award for Summer 2010.
Subscribe now for unlimited access to all our agricultural news
across the nation
or signup to continue reading
The netted base layer garment is part of the latest range from the acclaimed outdoor brand Aclima and showed an “innovative approach in terms of material, form and durability” according to the award judges.
WoolNet is based on an open knit structure that allowed the garment to breathe and keep the wearer cool and dry. The net construction also trapped air that insulated against the environment in both warm and cold temperatures. The garments were made with fine Merino and have gained attention from sports and outdoor enthusiasts in Europe.
Aclima sales manager Lars Eivind Johansen said the company had been in the business for many years and knew that Merino was the ultimate performance product for next-to-skin wear.
”It is very exciting to see that this knowledge is now spreading to more and more consumers.”
At the recent European Outdoor fair in Germany Merino was prominently featured by brands such as Aclima as well as Ortovox, Lundhags, Woolpower and Apani.
Australian Wool Innovation sports/outdoor manager Lars Ulvesund congratulated Aclima on its recent award and praised the ongoing commitment the brand showed toward a new way of thinking.
“The WoolNet is a great development and is the perfect base layer for any outdoor activity in any season.”
As both Woolmark and Merino PerformTM certified, Australian Wool Innovation worked closely with Aclima, which was well known for supplying garments to both the Norwegian and Swedish Armed Forces - another example of where innovation was helping to increase demand for wool.
