Consumers in the driving seat

By By Matthew Cawood
Updated January 5 2016 - 1:04pm, first published September 23 2010 - 10:49am
Locky McLaren, McLaren Consulting Services, SA.
Locky McLaren, McLaren Consulting Services, SA.

COLES' decision to source HGP-free beef and freerange eggs reveals a permanent trend in which the consumer is becoming the main driver of agricultural change, the Farming Ahead conference heard this week.

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