A modern method for stud marketing

Ruth Schwager
July 10 2024 - 6:00am
Hamish McFarlane with long-term client Max Manefield, Ardenside, Tooma, NSW, who has used Te Mania bulls since 1984. Picture supplied
Hamish McFarlane with long-term client Max Manefield, Ardenside, Tooma, NSW, who has used Te Mania bulls since 1984. Picture supplied

FOCUSING on producing genetics for high end commercial beef production meant the show circuit wasn't a good fit for the Te Mania Angus breeding program, but the Victorian stud has found new ways to showcase their bloodlines to their audience.

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Ruth Schwager

Ruth Schwager

Journalist

Ruth Schwager is a journalist with the national agricultural features team.

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