Eligible woolgrowers have been urged to make informed decisions and use their vote when WoolPoll 2021 opens on Monday.
Australian Wool Innovation holds the poll every three years to determine what percentage of woolgrowers' income will be invested in research, development and marketing.
There are five levy options at 0 per cent, 1pc, 1.5pc, 2pc and 2.5pc.
Growers must have paid at least $100 in levies over the past three years in order to be eligible to vote.
WoolPoll panel chairman Steven Bolt said it was not compulsory, but all eligible growers were encouraged to vote.
"Growers are given an opportunity now to have their say about what levy rate they chose for the future of their wool company," he said.
"We really strongly encourage growers to read the voter information memorandum that will be sent out to all the eligible growers.
"Contained in that document is all the relevant information so they can make an informed decision about what levy rate they feel is best for their business and their wool company, AWI."
He encouraged mixed woolgrowers, where wool may not be the primary focus of the operation, to ensure they voted.
"We want people to really look at the future of the wool industry," he said.
"There has been a substantial reduction in the amount of kilos that's produced nationally.
"We want people to look at where they'd like the future direction of the company to go, and their industry."
There was a lot of optimism about the sector going forward, he said.
"We've seen strong wool prices over a sustained period, although we have had that bit of a downturn with COVID, but the outlook is really strong for the wool sector as well as the meat industry as well," he said.
"Returns for sheep are going to have a really strong future and we're seeing that growers are really being rewarded.
"Confidence is there but there is areas that growers want to see continued work, I think shearer training and blowfly vaccine would be two key areas that growers on farm are looking to see continued investment in."
Daniel Rogers, Mt Yulong Merino stud, Telangatuk East, is also on this year's WoolPoll panel.
He said woolgrowers were in a fortunate position in that it was one of the few commodities that allowed members to vote on the levy rate.
He encouraged any Victorian operators, no matter how small, to have a say.
"We don't get a huge voter turnout usually - around that 50pc," he said.
"Majority of the wool industry are those smaller producers producing 40 to 50 bales, those mixed farmers.
"They're the ones I would like to have come out.
"And this next generation - I'm 28 - we're stepping into higher roles now I think.
"We need to be talking to our parents and family members and business members, whoever you're involved with, and having that conversation."
Voting information kits would be sent out on Monday, he said.
"It's only going to take you two minutes to number a few boxes and send it back, or jump online and do it," he said.
"It's not much time and it can make a big difference.
"Everyone's vote counts."
Voting opens from September 13 to November 5 and can be carried out online, by mail, email or via fax.
The voter information memorandum has been published online at www.woolpoll.com.au