Woolgrowers voice concerns through survey

Kristen Frost
August 28 2021 - 12:30pm
Data released by Australian Wool Innovation shows the three-year brand partnership with Luna Rossa Prada Pirelli generated an earned media reach of 13.6 billion and an earned media value of $1.9m.
Data released by Australian Wool Innovation shows the three-year brand partnership with Luna Rossa Prada Pirelli generated an earned media reach of 13.6 billion and an earned media value of $1.9m.

Woolgrowers have mixed feelings about the role of Australian Wool Innovation (AWI) and its current focus, if responses on a recent online poll by The Land are anything to go by.

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Kristen Frost

Kristen Frost

National Sheep and Wool Writer

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