Growers well placed to tell wool provenance stories

By Josh Lamb, Endeavour Wool Exports
Updated July 6 2021 - 5:16pm, first published 3:30pm
WORLD BEST: Actively promoting their animal welfare credentials in wool production systems will hold Australia's growers in good stead with overseas consumers.
WORLD BEST: Actively promoting their animal welfare credentials in wool production systems will hold Australia's growers in good stead with overseas consumers.

Animal welfare is something we hear much about, but what does it actually mean to the Australian wool industry?

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