DA partners with Airbnb to promote dairy

Road-trippin' to Australia's dairy regions - DA and Airbnb collaboration

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DAIRY DESTINATIONS: Dairy industry ambassador Jonathan Brown, Airbnb country manager Susan Wheeldon, Dairy Australia board member and south-west Victorian farmer Tania Luckin and cheesemaker Hakim Halim.

DAIRY DESTINATIONS: Dairy industry ambassador Jonathan Brown, Airbnb country manager Susan Wheeldon, Dairy Australia board member and south-west Victorian farmer Tania Luckin and cheesemaker Hakim Halim.

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Dairy Australia and Airbnb have launched a series of self-drive itineraries to the country's dairy regions.

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Dairy Australia and Airbnb have teamed up to invite Australians to take a road trip to discover the story behind the dairy industry.

Dairy Destinations has been launched to encourage Australians to support the industry and its communities by experiencing them first-hand.

The series of self-guided driving tours covers farm stays in the Adelaide Hills, SA, to meeting cheese makers along the Great Ocean Road.

Dairy Australia spokesperson Emily Coulson said the collaboration with Airbnb would showcase the country's world-class dairy industry.

"We encourage Aussies to lend their support to these regional communities by visiting and spending with them whilst enjoying our dairy regions," Ms Coulson said.

"With international flights currently grounded, it couldn't be a better time to holiday in Australia this year.

"Dairy Destinations takes the guesswork out of planning memorable road trips throughout our incredible dairy regions."

Sheree Sullivan, Udder Delights, Adelaide Hills, said visitors could enjoy Blue cheese, Brie, Chevres and Camembert.

"Our talented makers are excited to share their dairy passion with visitors, and to show them the expertise and care that goes in to creating our artisan produce," Ms Sullivan said.

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Airbnb's Australia and New Zealand country manager Susan Wheeldon said the itineraries showcased some of Australia's finest dairy producers.

"We're also thrilled to welcome dairy farmers on board as Airbnb hosts," Ms Wheeldon said.

It came at a time when Australians were embracing regional travel and looking to spend their tourist dollars in country towns.

The itineraries feature 12 dairy regions including the Barossa Valley, Fleurieu Peninsula and Adelaide Hills (SA), Murray, Great Ocean Road and Gippsland, southern and northern Tasmania; South Coast and Central Coast (NSW) and the Sunshine Coast (Queensland).

Dairy Destinations is the latest installment of the industry's campaign Dairy Matters: Buy, Support, Enjoy Aussie Dairy.

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