Michael Hastings had primarily focused on the Angus breed but after watching the Speckle Park breed with interest for several years, he decided to take up the opportunity to develop his own herd.
When he was given the chance to get imported embryos from Canada through Wattle Grove Speckle Park in NSW, the Winchelsea producer jumped at the chance.
"We've been very fortunate that Wattle Grove have been importing a lot of embryos for years and had a really good look at the herds in Canada," he said.
"We were able to ride on the back of Dale's [Humphries] knowledge of which cow lines were really performing the best over there, and then for the first couple of years we got embryos through Dale which allowed us to really get our foot in the door and get access to some of those great genetics."
Whiteline Speckle Park was then established about five years ago, and Mr Hastings said the focus was on getting the best cow lines possible.
"If you get your cows right the bulls will just follow through naturally," he said.
"The Speckle Park breed has got all the maternal traits that you want, obviously in addition to that you've got docility and also fantastic carcase traits.
"As a cattle producer they definitely tick all the boxes."
He said the breed's ability to marble well off grass, rather than having to feedlot, was one of its main attributes.
"From a commercial point of view, obviously at the end of the day we're selling meat and we want to sell high quality meat, and just as importantly high quality meat that can be produced off grass," he said.
"And also they have a high level of flat bone, which means they're getting higher yields than most other breeds as well."
His operation has pure Speckle Parks as well as an Angus herd, with the Speckle Park herd continuing to grow.
He aid the breed itself was also continuing to be more popular in Australia.
"I thought I was getting involved towards the tail end of the breed sort of establishing, but it's picking up momentum continuously and now a lot of the processors have recognised the quality of the carcases and they're paying a premium in the saleyards, and that's what it's all about," he said.
"As a commercial cattle producer we want to be paid as much as possible and now that the processors have recognised it, they're actually paying a premium in the yards and that's basically what the bottom line is."
He said the F1 Speckles were also getting a significant premium in the saleyards.
Whiteline Speckle Park will be one of many studs on show for Stock & Land Beef Week.
Mr Hastings said the open day would have both Speckle Parks and Angus on show.
"We've got cows, we've got yearling bulls, bulls coming up to two-years-old and the heifers on show," he said.
"There'll probably be a few F1s there as well for people to see what the crossbred looks like - the Speckle over Angus."
The breed is renowned for being very docile, and Mr Hastings said it was one of the first traits he noticed in his first year marking calves.
"We'd normally have to run after a calf and these calves were just walking up to us," he said.
"They're a pleasure to handle and we're pretty excited about the quality of the stock we're starting to produce."
Mr Hastings' policy is to record as much data as possible.
He said every beast was benchmarked against his Angus herd, which has been developed over the past 30 years.
"The more information we've got, the more tools we've got at our disposal to improve the quality of our herd," he said.
"Phenotype is important in the yard because in the yards a lot of people are buying on phenotype, but you've also got to look at what's underneath that genetically.
"All that gets fed into BreedPlan and also the genetic testing, looking at any of the genetic markers we're looking at, such as myostatin or the leptin gene, which is the critical gene which contributes to marbling."
An independent assessor is also brought in to structurally assess and rank every animal.
"That's exactly the foundation of what our Speckle Park stud is, it's all about building a really solid top quality foundation of cows to produce very good quality commercial bulls for out here in the cattle industry," he said.