What do Horsham Agricultural Society and US President Donald Trump have in common?
By the end of Sunday, "social media" could be the answer.
On June 5, Mr Trump sent 200 tweets in 24 hours, roughly the number of Facebook posts the society's executive administrator Andrea Cross is planning to create on Sunday.
The reason? The society will stage the 2020 Horsham Show via its Facebook page.
It marks the culmination of the first virtual agricultural show in Victoria's history.
"At 9.45 there is a live cross for the official opening, and 9.55, it will be a recorded message from (Victoria's Agriculture Minister) Jaclyn Symes, and at 10am I'll be live introducing our announcements of the winners," she said.
"Every five minutes after that photos (of entries) will be posted. We have been scheduling these posts across the week."
Other show highlights include a virtual fashion show at 12.30pm, footage from old Horsham shows and the 2018 fireworks display, and a 20-minute virtual concert made from videos sent in by local bands which Mrs Cross has pieced together.
For the pavilion exhibits, people took photos of their entries and sent them to the Agricultural Society, who separated them into their categories and forwarded them by Google Drive to the judges.
"Everyone that has submitted a photo of their sponge plate or their patchwork quilt will be recorded within a post," Mrs Cross said.
"It's a full day, I don't know if Facebook will blow up with all these posts. That's the unknown: It's easy enough to set up, but we just don't know what the community's uptake of that will be."
Mrs Cross said the society was not relying on the virtual show's success to survive. Rather, the society wants to keep Horsham connected, and encourage residents to become members and sponsors.
While the show proper will conclude on Friday, October 2 with a Zoom After Party, the event will technically continue for months: The Contactless Fleece Competition will take place in 2021, while the date of the Working Dogs Trials is yet to be confirmed
Mrs Cross said she hoped to roll out Horsham's virtual plans to other Wimmera show societies as requested.
Ms Symes congratulated the show for soldiering on.
She said Horsham received just under $10,000 in the 2019-20 round of Agricultural and Pastoral Society grants build a shearing competition stage.
Have you signed up to Stock & Land's daily newsletter? Register below to make sure you are up to date with everything that's important to Victorian agriculture.