How one beef brand has defied COVID

Shan Goodwin
July 31 2020 - 8:00am
IN DEMAND: Blackmore Wagyu targets the fine dining experience and, despite coronavirus slamming the restaurant trade globally, is doing a strong trade.
IN DEMAND: Blackmore Wagyu targets the fine dining experience and, despite coronavirus slamming the restaurant trade globally, is doing a strong trade.

LESSONS learned from previous crises about diversification of markets and the value of protecting established relationships have served high-end branded beef operation Blackmore Wagyu well during the current health pandemic.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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