It's nowhere near as eye-catching as the epic new silo artwork that looms over Nullawil.
But the tiny village in the Mallee has a new mobile phone tower and the locals are hoping it will help put Nullawil and its amazing high-rise mural on the tourist map.
The tower is the 750th erected around Australia under the federal government's mobile black spot program.
The milestone was reason enough for federal Communications Minister Paul Fletcher and Regional Services Minister Mark Coulton to join with Mallee MP Anne Webster on Friday to formally welcome the installation of the new telecommunications base station in north-west Victoria.
Buloke Shire mayor Carolyn Stewart said the tower would benefit farmers, families and businesses because connectivity was important to all aspects of living at Nullawil.
"It benefits the people that live in town," Cr Stewart said.
"If someone's stuck out in a paddock and they're hurt (and) if they don't have that connectivity, they may never get the help they need in time."
Improved mobile phone reception would also benefit visitors and businesses.
"It's good for the tourism, especially with the new silo that's there and the augmented reality app that's happening at other silos," she said.
Cr Stewart said the shire had also requested black spot funding for Glenloth - half-an-hour south of Nullawil.
Dr Webster said the National Party committed to improving connectivity in rural areas during the 2019 federal election campaign.
"We have 41 funded base stations in Mallee, another nine will be online by June next year," she said.
"When it comes to base stations, we're looking for partnerships with some of the big players."
Mr Coulton said the program was an example of what could be achieved when the mobile industry, state and local governments, local businesses and communities worked together.
"Each new mobile tower is connecting regional communities to online services, increasing productivity and generating economic growth - which is why we are continuing to invest in additional program rounds," he said.
Telstra's Nikos Katinakis said the mobile black spot program had improved connectivity from Monkey Mia in Western Australia to Weipa in Far North Queensland.
"(It) has added another 185,000 square kilometres of new coverage," he said.
A government spokesman said an additional $160 million in new Commonwealth funding for a fifth and sixth round of the program was announced earlier this year.
He said the application process for round five closed on September 26, with the outcomes of the process expected to be announced in early 2020.