Bayer looks to new digital ag driven business model

Ashley Walmsley
October 16 2019 - 5:00am
WIRED: Bayer is looking to utilise digital agriculture tools in order to create a business model where growers are paid for reaching their sustainability goals.
WIRED: Bayer is looking to utilise digital agriculture tools in order to create a business model where growers are paid for reaching their sustainability goals.

AN increased focus on sustainability and biological products by progressive growers would mean less chemical use, something which would seemingly fly in the face of Bayer's chemical and seed streams.

Ashley Walmsley

Ashley Walmsley

Editor, Good Fruit & Vegetables

Ashley Walmsley is the editor of ACM's only national, fresh produce magazine, Good Fruit & Vegetables, while also covering horticulture stories for the agricultural papers and websites. He also writes the weekly, The Ringer, column in the Qld Country Life.

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