Yendora offers best ever catalogue

Of the 40 rams offered, 19 sold, to a top price of $1000, which was reached eight times, and an average price of $780.

But stud principal Sara Morgan said hard work and dedication meant they were able to offer an even line up of rams suited to the domestic market.

“They’ve got high, early growth, and carcase shape with moderate fat and high muscle, and we’re also taking into consideration the new meat eating quality ASBV,” Ms Morgan said.

She said embracing these figures had been key to their success.

“We target rams that are DNA tested, with high meat eating qualities, and incorporate that into our breeding program,” she said.

It was only the stud’s second ever on-property sale, and Ms Morgan said while the clearance rate could have been better, she understood that some clients did not need rams this year.

“But I have confidence that we’ll still sell them all before the end of the season, so I’m not worried,” she said.

She said they were constantly striving to improve.

“Our motto within the stud is to be better today than you were yesterday,” she said.

“We’ve spent considerable money each year purchasing both ewes and new sires, and it’s all coming together.”

Ms Morgan said the most pleasing result of the sale was that clients returned to buy for another year.

There was also a “sprinkling” of new clients.

“That’s the best thing, you can advertise your sale all you want, but the absolute best marketing is word of mouth from happy customers to other people,” she said.

She said these clients are relatively local, as well as some from South Australia, which was where the stud used to be located.

“We relocated from South Australia five years ago and we have some clients that followed us from there,” she said.

The stud conducts two sales a year.

The second sale was in January, where they offer eight to nine month-old ram lambs.

“We’re catering for a lot of different requirements, some people prefer them older, while some prefer ram lambs,” she said.