Mounting US protein supply drives home need for niche

Shan Goodwin
By Shan Goodwin
August 6 2018 - 6:00am
A grassfed beef burger in the United States. Meat with 'natural' claims is recording big volume and value growth.

THE big inroads Australian chilled grassfed beef has made in the United States courtesy of millennials chasing ‘all natural’ is not going unnoticed by savvy local producers.

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Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally.

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