Focus on market realities, not technologies

Joely Mitchell
Updated August 1 2018 - 2:31pm, first published July 30 2018 - 12:30pm
Lincoln University Professor in animal breeding and genetics Jonathan Hickford, New Zealand.
Lincoln University Professor in animal breeding and genetics Jonathan Hickford, New Zealand.

In an industry striving to breed the perfect sheep, it is easy to get caught up in the excitement of new genetic technologies, but a sheep producer’s first priority should be focusing on market realities.

Joely Mitchell

Joely Mitchell

Stock & Land editor

Joely started her career at Stock & Land as a cadet journalist in 2016. She is now the editor of the paper.

Get the latest VIC news in your inbox

Sign up for our newsletter to stay up to date.

We care about the protection of your data. Read our Privacy Policy.