Little Google secrets to boost beef business

Little Google secrets to boost beef business


Stock and Land Beef
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What's in the Google pipeline for farmers.

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IT’S the king of the audacious, ambitious project, a solution finder extraordinaire with a $245 billion estimated brand value.

So when global technology company Google says we have a few things in the pipeline likely to boost a beef business, and here are a few secrets from our inside data, one sits up and listens.

Google’s Head of Small Business Innovation David O’Mahony was a guest speaker at this year’s Northern Territory Cattlemen’s Association conference in Alice Springs.

Google has every intention of connecting the world with the Australian beef producer and if you want in on the gains to be had, take note.  

More than two trillion Google searches are made every year. Of those, 50 per cent are now done on mobile and 20pc on voice.

Ten to 15pc of searches are ones never made before.

Each day, people look at their phones an average of 150 times.

When looking for information, nine out of ten people go to their phone.

Just over 50 per cent of all users will leave a site that takes more than three seconds to load, and that time frame is expected to shrink further.

A few years ago consumers would still come back to a website if they originally had a bad experience. Not anymore.

There are 20m users on YouTube every single month and in Australia they average 20 hours a month.

Google’s Head of Small Business Innovation David O’Mahony at the NTCA conference in Alice Springs.

Google’s Head of Small Business Innovation David O’Mahony at the NTCA conference in Alice Springs.

“We no longer go online, we live online,” Mr O’Mahony said.

How can we take these types of consumer behaviour insights to maximise our online presence?

According to Mr O’Mahony, it comes down to being found, being relevant and being seamless.

“Challenge yourself as to who your customer is and how you are engaging with them online,” he said.

“Think about the flow - why are they at your website - are you giving them the experience they are seeking. Use data and analytics to find out.”

Companies who invest in a strong, fast website win.

Google has plenty on the way that has agriculture firmly in mind.

Project Jacquard is bringing connectivity to clothing and Google is currently working with companies in Australia to bring to life the “interactive wearable” in farm boots.

Imagine the implications for a remote farmer of having someone elsewhere able to tell just where he is should an issue arise and even if he is walking or not.

Meanwhile, Google’s mapping of all the streets in the world has expanded to the Great Barrier Reef - an underwater perspective - and vineyards as well.

Next is fitbit for cows - wearable sensors to really inform farmers of stock activity and productivity.

For more information, just Google it.

The story Little Google secrets to boost beef business first appeared on Farm Online.

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