Fake meat: Is beef on the ball?

Shan Goodwin
February 10 2018 - 12:00pm

The Impossible Burger, released in 2016 in New York City, is made with ingredients including wheat, coconut oil, potatoes and heme - everything but beef.
The Impossible Burger, released in 2016 in New York City, is made with ingredients including wheat, coconut oil, potatoes and heme - everything but beef.

AS UNAPPETISING as a laboratory-grown beef burger sounds, it ticks the boxes for a number of fast-emerging consumer “wants” and some agri-analysts believe it could well be as mainstream as a meat pie in the near future.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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