Be bold and brand . . . or be a price taker

Shan Goodwin
Updated November 3 2017 - 9:29am, first published 8:40am
Red Meat Advisory Council's Don Mackay at the SmartBeef 2017 conference.
Red Meat Advisory Council's Don Mackay at the SmartBeef 2017 conference.

MOST of Australian beef’s competitors can not deliver what discerning customers of the future want.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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