A YOUNG agricultural industry entrepreneur has launched a service that might well be described as the Choice magazine of agriculture related websites and apps.
The Digital Farmer, run by Bendigo-based agricultural technology consultant Tristan Shannon, will help farmers make decisions regarding their technology choices in the increasingly crowded farm app space.
Over 130 apps and farm based computer programs are reviewed on the site.
Mr Shannon said the idea behind the website was to allow those in agriculture to easily and quickly identify and analyse the various digital product options in their field.
He said he started the website after identifying a need for the type of service it provides, given the rapid expansion of products available for agricultural applications.
“The area has grown really quickly and farmers now are asking for help in making their technology choices,” Mr Shannon said.
“This website will allow them to find and then compare suitable products in one spot.”
“There was a real gap in the market for a place where all this information could be found in the one place.”
He said the website could be used for apps, online platforms and other technology-based products.
A key part of the website will be allowing farmers to assess whether a specific product meets their needs.
“Various products have various strengths and weaknesses and farmers will put a different emphasis on different functions, according to their own situation.”
“The website will allow them to quickly and easily compare the products according to their individual needs.
“We achieved this through the addition of exclusive ‘product comparison blog posts’ written by industry leaders in each major sector of agriculture.”