PETA’s shocking old tactics

Annabelle Beale
Updated March 11 2016 - 9:27am, first published 8:59am
Hot work: Jacqui Bateman counteracted PETA's anti-wool campaign with a photo of shearer Daniel Telfer which reached 700,000 people. Photo: Jacqui Bateman Photography
Hot work: Jacqui Bateman counteracted PETA's anti-wool campaign with a photo of shearer Daniel Telfer which reached 700,000 people. Photo: Jacqui Bateman Photography

The latest anti-wool advertisement by animal liberation activists is a big budget marketing campaign aimed at eliciting shock and guilt from an ignorant audience.

Annabelle Beale

Annabelle Beale

Journalist

National Sheep & Wool Writer for Fairfax Agricultural Media

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