What could prove to be the most significant WoolPoll campaign ever conducted will be officially launched at the Bendigo Sheep and Wool Show this weekend.
Through WoolPoll, Australia’s 45,600 woolgrowers have the opportunity to vote on what percentage of their wool income will go to Australian Wool Innovation Ltd (AWI) for the three financial years from 1 July 2010 to June 2013.
Wool levy funds are invested by AWI in research, development, innovation and marketing are aimed at improving the long-term profitability of Australian woolgrowers.
Heading the speakers at the Bendigo Sheep and Wool Show breakfast event will be AWI chief executive Brenda McGahan, who will shed light on priorities for an organisation that looks decidedly different than it did last time woolgrowers voted in 2006.
"AWI is in an era of change and opportunity. We have cut the cost of doing business and are now a more commercially oriented, sales-focused organisation," Ms McGahan said.
"Our new strategic and operating plan aims to sell more wool."
Ms McGahan will be joined by WoolPoll 2009 Panel Chair and Queensland sheep producer Will Roberts, who is determined to ensure woolgrowers stand up and be counted at WoolPoll 2009.
"This year’s WoolPoll will focus on encouraging wool growers to vote," Mr Roberts said.
"Those growers who don’t vote are essentially allowing somebody else decide how much they pay.
"Now more than ever before, it’s vital that woolgrowers vote in WoolPoll to have their say about the future of the Australian wool industry.
"We are doing everything we can to make sure growers have a range of information so they can make an informed decision."
Under the Wool Services Privatisation Act 2000, AWI is required to run a poll of woolgrower levy payers every three years.
All woolgrowers who have paid $100 or more in wool sale levy in the three years ending 30 June 2009 will be eligible to vote.
* If growers or other interested parties wish to attend the breakfast, they are welcome to register their attendance with Liz Jones, tel: 03 9699 5899 or email: email@example.com.
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