Advertiser content: The performance benefits of Merino wool were highlighted at this year’s Boston Marathon – the most prestigious marathon in the world – thanks to a new three-way partnership between global sportswear giant adidas, the Boston Athletic Association and AWI’s marketing arm The Woolmark Company.

Advertiser content: Research co-funded by AWI has shown that using a combination of the Tri-Solfen® and Buccalgesic® pain relief products provides more prolonged relief from mulesing than using each of the products on its own.

Advertiser content: Wool Education Centre opens at Donghua University, Shanghai

Advertiser content: World Surf League and The Woolmark Company collaborate on Merino wool lifestyle collection

Advertiser content: A new AWI-funded study has investigated the effect that wool, cotton and polyester sleepwear each have on the sleep quality of older adults (aged 50-70) under warm conditions.

Advertiser content: World record holding Australian shearer Dwayne Black was one of a group of top shearers who participated in a scoping day held by AWI to look into the opportunity of using robotics in wool harvesting.

Advertiser content: Swedish outdoor company RÖJK Superwear's Badland jacket, with its main fabric made from 100 per cent Merino wool, has won three awards.

Advertiser content: Today, Australia exports 271 million kilograms of the natural, renewable and biodegradable fibre to China, a sharp rise from pre-1980.