Advertiser content: The Australian eChallenge Wool Innovation, funded by AWI and undertaken by the University of Adelaide, is expanding its university partnerships to include Deakin University in Victoria and the University of Tasmania in Tasmania.

Advertiser content: Australian Wool Innovation (AWI), in collaboration with neXtgen Agri Ltd and the University of Sydney will investigate the potential of applying artificial intelligence (AI) in the sheep and wool industry.

Advertiser content: Part of The Woolmark Company’s ongoing commitment to nurturing emerging talent includes hosting student seminars to educate the next generation about entering the fashion, textile and design industry, while inspiring them to think about using Merino wool as they embark on their career path.

Advertiser content: Mulit-function innovative wool designs took centre stage at this year’s Wool4School competition featuring a jacket that transforms into a bag, a stage costume capable of converting into a hip-hop street outfit and a practical multi-function design that offers the versatility to take one outfit from the office to home and back again.

Advertiser content: Whether it's the once in a generation market conditions, or the drought that's biting hard in the east, but more woolgrowers than ever are thinking about the future.

Advertiser content: Degradation of pastures during times og drought is of considerable concern to most sheep producers. Soil degradation and low pasture productivity post drought are common costs associated with periods of drought for sheep producers.

Advertiser content: As a fifth generation woolgrower, Jack Cotton from Kelvedon Estate, Tasmania, has lived through the many ups and downs of the wool industry over the years. Whilst indeed there have been dramatic highs and lows in relation to wool performance, prices, supply and demand over the past 60 years, Jack says that the tools the industry operate on are still very much similar to those used in the 1960s.

Advertiser content: Demand for wool has risen sharply and with it, so has the price. The Australian wool industry contributed $4.3 billion to the Australian economy in 2017/18, a sharp rise from the $1.9 billion in 2010.

Advertiser content: AWI is co-funding two new wild dog coordinator positions in Queensland. Their role is to assist woolgrowers and other key stakeholders to work togetherto lessen the impact of livestock predation by wild dogs. Reducing these attacks will improve onfarm productivity, rural community wellbeing and rural biodiversity.

Advertiser content: This summer, the premium British sportswear brand ashmei has teamed up with The Woolmark Company to roll out a campaign called “Be Cool in Wool” that champions wool as the ultimate performance fibre in high temperatures.