Another month and the same story of China and the United States dominating Australia's sheepmeat exports.
Meat and Livestock Australia says the delay to the launch of this year's summer lamb campaign was due to the difficult times caused by horrific bushfires.
Lamb prices shot through the $300 barrier at Ballarat and Bendigo this week despite fears about the impact of coronavirus on exports to China.
Rabobank's head of food and agribusiness research, Tim Hunt, says coronavirus no threat to wool and sheepmeat exports if controlled quickly.
This year's long-awaited summer lamb advertising campaign aims pokes fun at the nation's obsession with screens and social media.
Coles has contracted 40 Tasmanian lamb produces to launch a new range of premium grassfed lamb cuts.