Grass-fed beef is rocking the retail scene

Shan Goodwin
December 6 2017 - 3:00pm
Butcher Paul Taylor, Gold Coast Fresh Meat Centre, says shoppers are super savvy today and grass-fed beef is fitting the bill.
Butcher Paul Taylor, Gold Coast Fresh Meat Centre, says shoppers are super savvy today and grass-fed beef is fitting the bill.

INDUSTRY domestic marketing campaigns this year tapped into that seemingly ingrained value Australians clearly have for beef.

Shan Goodwin

Shan Goodwin

National Agriculture Writer - Beef

Shan Goodwin steers ACM’s national coverage of the beef industry. Shan has worked as a journalist for 30 years, the majority of that with agricultural publications. She spent many years as The Land’s North Coast reporter and has visited beef properties and stations throughout the country and overseas. She treats all breeds equally. Contact 0427686187. E: s.goodwin@austcommunitymedia.com.au

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