Controversial lamb ad great promotion of lamb

By Murray Arnel
September 15 2017 - 12:00am
CHUFFED: Bruce Wootten, Bedwell Station, Rushworth, sold his first draft for the year of Poll Dorset young lambs for $180 a head at Bendigo.
CHUFFED: Bruce Wootten, Bedwell Station, Rushworth, sold his first draft for the year of Poll Dorset young lambs for $180 a head at Bendigo.

Not often does this column dish out bouquets to Meat & Livestock Australia but on this occasion if its now “controversial” and latest promotion of lamb is aimed at getting consumers to “consider” lamb for their next meal selection then it seems to be working extremely well.

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