The 140th Australian Sheep and Wool Show will be a time to both reflect on sheep breeders’ achievements but also seek new visions for our future.
Through the industry’s good times – and bad – we have never lost focus on what it requires to keep Australia’s agricultural sector not only viable, strong, growing and at the forefront, but to capture and keep the attention of the world.
This is what we celebrate at the Australian Sheep & Wool Show. And this year we will have some of Australia’s top agricultural educational institutions and new faces in the industry join us to help ensure there are another six generations of world-class sheep breeders.
Showcasing the career and educational opportunities the industry offers for our young people; celebrating the best of our young farmers and agribusiness achievers; junior competitions to ensure the continuity of our international standards; staying ahead of the technologies available and; fostering the innovations that will take us forward are increasingly important parts of our event.
And, it’s not just about life on the farm, we are fostering the young designers of the future who will use our premium natural fibre, the young chefs and restaurateurs who will continue to develop our iconic national lamb dish and showcase its popularity across all cultural groups.
These are great times to celebrate while our woolgrowers enjoy some of the best international sales conditions in decades. At the same time, our sheepmeat producers are enjoying an increased demand for our prime lamb and mutton.
Which means it has never been more important that the biggest event of its kind in the world, displays the best of the best to our consumers and the growing national and international audience.
Some of Australia’s best farmers will again compete for the top championship ribbons; our finest fleeces will be judged; leading wool fashion will be displayed; a major retail shopping precinct comes to life; the excitement of seeing premium stock sales and; Australian prime lamb will be at the centre of its own festival.
We will again highlight all of the elements that are vital for the running of our industry - for the first time ever in Bendigo, this year sees the Australian Yard Dog Championships and expert shearers.
Major sponsorship partners, Stock & Land, AWTA, Landmark, Elders, RASV, AWI, WFI, City of Greater Bendigo, O’Sullivans Transport and MLA are to be thanked for their continued support.
Join us for a journey to be truly proud of.
