Victoria's farmers celebrated at the MCG

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The Agriculture: The Heart of Victoria Gala Dinner was held for the fifth time last week, to celebrate and promote the growing contribution of primary production to Victoria’s economy.

The fifth AgriCULTURE: The Heart of Victoria Gala Dinner attracted 500 guests, to celebrate and promote the growing contribution of primary production to Victoria’s economy.

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The event, run jointly by the Victorian Farmers Federation (VFF) and the Royal Agriculture Society of Victoria (RASV), proved to be a triumph as the best produce took centre stage in a celebration of the State’s hardworking farmers.

“The evening celebrates our vibrant agricultural sector and is an opportunity for industry, government, media, farmers and the public to come together and experience a taste of Victorian agriculture,” VFF president David Jochinke said.

Among the highlights was a performance by popular children’s character George the Farmer and keynote presentation by his creator, Simone Kain, on her journey from farmer’s wife to acclaimed author and educator.  “Simone is on a mission to educate children on where their food comes from and that’s a goal the VFF fully supports,” Mr Jochinke said.  “Most children would have their meals prepared for them by their parents, and they wouldn’t know – or probably care – about how the food gets to their plates.

“But George the Farmer really engages them in the farming process and not only educates … but is a positive role model for children.”  Ms Kain spoke of her quest to raise awareness of the nation’s farmers, through the creation of George the Farmer. 

“George the Farmer plays a critical role in educating children about how and where food is grown and also inspires children to consider innovative careers in agriculture in their futures,” Ms Kain said.

George the Farmer plays a critical role in educating children about how and where food is grown and also inspires children to consider innovative careers in agriculture in their futures. - Simone Kain, author of 'George the Farmer.'

The character was bought to life through picture books, apps, songs, toys, videos and live performances. The resources had been downloaded more than 3000 times, in the past six months.

She said 50 cents from every book sale was reinvested in providing curriculum-aligned teacher’s resources. 

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