PETER O’Keeffe has been appointed as Nufarm ANZ general manager.
Mr O’Keeffe had been working in the role in an interim capacity since August when former incumbent Lachie McKinnon took on an international position with Nufarm.
Nufarm Limited Managing Director and CEO, Greg Hunt said Mr O’Keefe was an exceptional business leader, with a vast knowledge of the company and agriculture in Australia and New Zealand.
Mr O’Keeffe has spent almost 15 years with Nufarm, initially joining the company in 1996 as a Territory Sales Manager
He also worked at competitors Monsanto and Cheminova.
He returned to Nufarm in early 2015.