JBS Australia will this week launch a new Tasmanian grass-fed brand at Coles supermarkets in Victoria and Tasmania, aimed at the growing demand for beef free of added hormones, antibiotics and GMOs.
Tasmanian beef opens new market
Three Islands Beef will be produced at JBS’ Longford plant and derived from the JBS Farm Assurance, which underpins its other brands including Great Southern and King Island Beef. Three Islands Beef will complement the premium branded programs that target global markets and high end food service respectively.
