A Victorian dairy processor, Camperdown Dairy International (CDI), has moved to fight counterfeiting, by introducing a new laser coding system and tamper proof lids for its products.
CDI Powder Division general manager Gavin Evans said China’s strong appetite for Australian-made infant formula would only strengthen, as the economy continued its transition to a consumerist nation.
“The popularity of our infant product in China and other emerging Asian markets will continue to increase as the spending capacity of the growing middle classes drives demand for quality western foods,’’ Mr Evans said.
The China-Australia Free Trade Agreement (CHaFTA) had created exciting new opportunities for Australian dairy operators entering a market, where 17 million babies were born every year.
Australia’s stringent food safety standards, regulatory environment and reputation for high quality natural foods had also increased the appeal for the country’s infant product.
A contamination threat to a major dairy company and farmers group in New Zealand last November and the 2008 poisoning scandal in China has heightened consumer awareness about infant formula safety.
Mr Evans said a recently introduced laser coding system had been introduced to enable customers in both the Australian and international markets to confirm the authenticity of their premium Australian-made products.
At the same time the company has also commissioned a new contamination proof lid and spoon system.
“Camperdown customers have always been assured that our infant formula sourced from local Australian dairy farms is among the safest available anywhere in the world,’’ Mr Evans said.
“These added new safeguards of a laser coding and the contamination proof lid with built in spoon offer added peace of mind for consumers that what they are buying is the authentic Camperdown product and free from the threat of contamination.”
