Dick's cheeky campaign

Dick's cheeky campaign


News
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A TONGUE-in-cheek television advertising campaign by Dick Smith Foods planned for launch across the Australia Day long weekend has been blocked by advertising classifier Commercials Advice (CAD).

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A TONGUE-in-cheek television advertising campaign by Dick Smith Foods planned for launch across the Australia Day long weekend has been blocked by advertising classifier Commercials Advice (CAD).

With the uncensored version (see below) already attracting hits on YouTube, the advertisment was made in a similar vein to those in the Sam Kekovich lamb campaign by Meat and Livestock Australia which was hailed as a great success.

The Dick Smith Foods campaign aims to push the message of buy Australian and support Aussie farmers and Aussie jobs.

"I like the ads with Sam Kekovich so I asked the production crew of The Chaser to help me make one," said owner of Dick Smith foods, Dick Smith.

Television writer and producer Dan Ilic, who on his own web page (under the title 'Dick trouble') said "I got a call from Dick Smith out of the blue... so I wrote the funniest script I thought I could muster on our tiny $10k budget."

However, when the advertisement was sent to CAD for approval the feedback was that it contained references of poor taste deeming it unsuitable for viewing during the television news.

This appears to refer to a couple of scenes in the ad where a farmer and a factory worker are filmed with Dick Smith saying "I love Dick", clearly being a play on Dick Smith's name.

"They said the innuendo wasn't suitable for children," Mr Smith said.

"I'm quite angry about it... and trying to get an injunction so they have to run it," he said.

The story Dick's cheeky campaign first appeared on The Land.

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