Herefords on brink of resurgence

By Zoe Moroz
Updated December 12 2015 - 12:29am, first published February 13 2011 - 4:00am
Positive signs for Herefords in Australia were reinforced during a recent visit to the U.S for Herefords Australia marketing manager, Geoff Phillips, who says the whiteface is now a badge of quality. Mr Phillips is pictured visiting Ardno Hereford and Poll Hereford stud, Wingeel, last Thursday during Stock & Land Beef Week.
Positive signs for Herefords in Australia were reinforced during a recent visit to the U.S for Herefords Australia marketing manager, Geoff Phillips, who says the whiteface is now a badge of quality. Mr Phillips is pictured visiting Ardno Hereford and Poll Hereford stud, Wingeel, last Thursday during Stock & Land Beef Week.

THE Hereford breed is the ‘sleeping giant’ of the Australian cattle industry and is about to wake up and resume a major role in improving productivity and profitability for Australian cattle producers according to Hereford Australia’s recently appointed marketing consultant Geoff Phillips.

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