Wool targets the high-end customer

By Annabelle Beale
Updated August 21 2015 - 3:33pm, first published July 27 2015 - 12:00pm
"AWI/Woolmark must work with companies that are willing to pay more for Australian wool," AWI spokesperson Marius Cuming.
"AWI/Woolmark must work with companies that are willing to pay more for Australian wool," AWI spokesperson Marius Cuming.

THERE is an iconic scene in the hit movie The Devil Wears Prada and has been used as the explanation behind Australian Wool Innovation's high-end marketing campaign.

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