POP artist Andy Warhol is credited with the expression "in the future, everyone will be world famous for 15 minutes".
The internet and social media have meant his prediction has come true in a way he would never have imagined - even more so when it comes to animals doing something that little bit out of the ordinary.
Falling firmly into that category is six-year-old Tasmanian Shaun the sheep, whose fame has been around the globe and back again.
Shaun, from South Rhodes property east of Oatlands, now has his own Facebook page, after word spread throughout the world.
Netty Hazell, who runs South Rhodes with husband Peter, said the viral success of Shaun was probably down to the fact people wanted some good news.
"It's nature at its best and I think everybody is sick of all the sad news, around the world," Ms Hazell said.
"He's so unique, it's not every day a Merino can survive six years without any human intervention. He didn't get fly-blown, he didn't get cast, he hasn't had worming or anything."
It was believed Shaun had made a life in the forest, adjoining the property, after a bushfire.
He was found by Peter Hazell, who was checking cattle in the paddock.
The family decided to create a Facebook page for Shaun (Shaun the Sheep from South Rhodes), which is attracting thousands of hits.
"Everybody was just inundating us for news on him, how he's going, where his fleece is going to be shown, and is he going to make guest appearances, so it was just easier to get it all into one place, so everybody could go there."
There has been interest from as far away as Japan, the UK, Canada and New Zealand.
Now, a special case will be made to display the fleece and some of the wool will be spun.
Ms Hazell said Shaun had become an ambassador for Tasmanian wool.
"A lot of farmers are saying to me, you picked Tassie up, put it in the centre of the world and said, here we are, here is our wool, we have got the best in the world."
