WESTERN Victorian dairy farmers are embracing social media as an important communication tool following workshop held in Terang this week.
The Legendairy workshop which was run by DairySA aimed at giving dairy farmers an introduction into the benefits of social media and the opportunities it presents for them both personally and for their business.
The workshop was the second in a series that will reach every dairy region in Australia.
Increasingly social media is an integral part of modern day communication, and for dairy farmers it can offer a platform for sharing, communicating and connecting with both consumers and other farmers.
DairySA communications coordinator and workshop presenter, Louise Stock, said many farmers are using platforms such as Facebook and Twitter however a
lot do not know the full potential of how beneficial these sites can be.
"Our workshops provide an introduction to Facebook and Twitter as well as highlight the power social media has to engage broad audiences," she said.
"We've been really impressed to find a lot of farmers are active on social media and are using it to give others an insight into their daily lives."
However, the key is to understand the benefits of social media as a tool for communicating with the community and the wider industry.
"Social media can complement other communication tools, such as driving traffic to a website, but most importantly, it can help reach a much wider network."
She said listening to what others were saying and responding was just as important as pushing information out when it comes to social media.
The workshops will be rolled out in other dairy regions in the coming months.
