Understanding cultural differences vital

By Laura Griffin
Updated December 11 2015 - 3:17pm, first published August 4 2014 - 5:36pm
Niche Brands Malaysia director Sing Wee Yek sees growing middle-classes across South East Asia offering exciting opportunities to Victorian producers.
Niche Brands Malaysia director Sing Wee Yek sees growing middle-classes across South East Asia offering exciting opportunities to Victorian producers.

TO EXPAND Victoria's food exports into the growing Asian market, farmers and agribusiness workers need to appreciate cultural differences and consumer demands particularly for high-end products, guest speakers said at the Victorian Agribusiness Summit 2014 last week.

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