Dick's cheeky campaign

23 Jan, 2013 04:43 PM
I wrote the funniest script I thought I could muster on our tiny $10k budget

A TONGUE-in-cheek television advertising campaign by Dick Smith Foods planned for launch across the Australia Day long weekend has been blocked by advertising classifier Commercials Advice (CAD).

With the uncensored version (see below) already attracting hits on YouTube, the advertisment was made in a similar vein to those in the Sam Kekovich lamb campaign by Meat and Livestock Australia which was hailed as a great success.

The Dick Smith Foods campaign aims to push the message of buy Australian and support Aussie farmers and Aussie jobs.

"I like the ads with Sam Kekovich so I asked the production crew of The Chaser to help me make one," said owner of Dick Smith foods, Dick Smith.

Television writer and producer Dan Ilic, who on his own web page (under the title 'Dick trouble') said "I got a call from Dick Smith out of the blue... so I wrote the funniest script I thought I could muster on our tiny $10k budget."

However, when the advertisement was sent to CAD for approval the feedback was that it contained references of poor taste deeming it unsuitable for viewing during the television news.

This appears to refer to a couple of scenes in the ad where a farmer and a factory worker are filmed with Dick Smith saying "I love Dick", clearly being a play on Dick Smith's name.

"They said the innuendo wasn't suitable for children," Mr Smith said.

"I'm quite angry about it... and trying to get an injunction so they have to run it," he said.

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Trish Brown
23/01/2013 5:26:43 PM

Hey Dick!! Didn't you sell your company to Woolworths?????
Dave Fleming
23/01/2013 8:00:40 PM

So,every time a kids meets a bloke called Richard, he is going to think of a penis.Is that what you are saying?
24/01/2013 6:15:20 AM

What do you expect with the nanny state, no one can take a joke anymore. Its a fun funny ad keep it up (Dick) Smith you are an Aussie.
24/01/2013 7:44:13 AM

They allow vile racist comments and perverted sick jokes and slurs to be aired, but not a harmless, witty commercial from this great Aussie!
24/01/2013 7:46:23 AM

Funny funny ad, loved it Dick, well done. If it hasn't already turned up on your FB you can search it on youtube. All I can say is what planet are these censors living on. Yet more Nanny Stateism.
24/01/2013 7:55:36 AM

Good onya Dick ... you are a tru-blu Aussie, and that's what I luv. We need more people like you to stand up for us. Aussie, Aussie, Aussie oi oi oi :)
24/01/2013 9:43:55 AM

great ad, should have known the nanny statists wouldnt like it.
24/01/2013 9:56:56 AM

Keep up the good work. I love dick too. A real aussie.
24/01/2013 10:08:58 AM

Good on ya DICK we love ya! When are people going to stop being so bloody sensitive - get a sense of humor. At least Dick is a true blue Aussie and so am i. Keep up the good work
24/01/2013 11:50:34 AM

Such UTTER BOVINE MANURE! Good on ya Dick. Why is it that anything to do with Aussie farmers is fair game to knock at. If all these do-gooders have their way, there will be no Aussie farmers left and Australian farming lands will be owned by Middle Eastern and Chinese corporates whose only interest is their pockets and not that of the land they will be mining! I for another farmer have had a gutfull and am just about ready to go & sit on the beach with the dole and tell everyone else how things should be done whether I know anything about it or not!
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