Coles backs VFF HenCare program

13 Jun, 2013 11:10 AM

EGG cartons are about to hit Coles’ supermarket shelves under the Victorian Farmers Federation’s new HenCare logo.

“The HenCare logo tells consumers they are buying eggs from producers who not only comply with current food safety legislation, but are also committed to providing the best care for their hens and eggs,” VFF Egg group president Brian Ahmed said.

Mr Ahmed said it had taken more than five years to develop the HenCare Quality Assurance program, following the national harmonisation of food safety and welfare standards.

“It means HenCare can be used by any egg producer, no matter where they farm in Australia,” he said.

Coles head of Responsible Sourcing and Quality Merchandise, Jackie Healing, said the retailer recognised HenCare as a means of providing transparency and credibility to egg farming systems right across Australia.

“It’s particularly helpful in assuring customers of the validity of claims such as free range,” Ms Healing said.

“Coles expects all its egg suppliers, both private label and branded, to have their farms assessed to an independent standard such that we can assure customers of the quality and safety of the food we sell.”

Nationally recognised auditors, who have no stake in the egg industry, will be conducting the HenCare audits.

HenCare will be launched at the VFF Conference on June 27 at 4.30pm in the Expo Hall at the Melbourne Showground.

Interest in the program has been over-whelming with several interstate egg producers signing on as VFF members to participate in the program.

Any egg producer interested in joining the VFF to participate in HenCare should contact VFF Egg Group executive officer Clare de Kok.

Victorian Farmers Federation
Date: Newest first | Oldest first


14/06/2013 10:13:25 AM, on Farm Weekly

I would be interested to know if cage eggs will be allowed to carry this logo and if so then I see another claim for false and misleading advertising heading the egg industry's way ...


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I have lodged whistleblower material with the Head of Dept of Ag, Head of the MLA, and the Ag
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Jacky- there are 100K- cattle producers alone so there is many many more than that when you
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If there are 100,000 farmers then 48.5% of farmers, are holding cash reserves equivalent to 2- 4